Finding the right fashion photographer can make a huge difference to how people see a fashion brand. A strong photographer does more than take attractive pictures. They understand lighting, styling, composition, models, locations, brand identity, and the type of images needed for websites, campaigns, catalogues, social media, and advertising.
If you are searching for a Fashion Photographer Melbourne brands can trust, Melbourne has plenty of talented professionals to consider. The challenge is deciding which photographer is actually right for your project. Some specialise in high-end editorial photography, while others focus more on commercial campaigns, ecommerce, lookbooks, advertising, or creative fashion stories.
We created this guide to make that comparison easier. Instead of simply giving you a long list of names, we have looked at the photographers’ specialties, portfolios, commercial experience, visual style, and the type of work they are currently offering. The goal is to help you narrow down your options before contacting a photographer.
What Makes a Good Fashion Photographer in Melbourne?
The best fashion photography is not necessarily the most complicated photography. It is photography that communicates the right message. A luxury label may need dramatic lighting and carefully controlled styling, while an ecommerce fashion brand may need hundreds of clean, consistent images that show every garment clearly.
When comparing a Fashion Photographer Melbourne businesses can hire, it is worth looking beyond the photographs themselves. Look at whether the photographer regularly works with fashion brands, whether their portfolio matches your visual direction, and whether they understand commercial requirements.
Location is another important factor. Melbourne offers a wide range of studios, urban environments, architecture, beaches, laneways, and natural locations. A photographer who knows how to use those environments can give a campaign much more personality.
You should also consider the complete production process. Pre-production, creative direction, model direction, lighting, styling, photography, post-production, delivery, and image licensing can all affect the final result. A photographer may produce beautiful images but still not be the best choice if their working process does not fit your project.
Our Top 10 Fashion Photographers in Melbourne
For this guide, we selected photographers with an established fashion portfolio, a current professional website, and a clear connection to Melbourne’s fashion or commercial photography industry.
Here are the photographers we will cover:
- Peter Coulson
- Tracey Lee Hayes
- Vlad Savin
- Karen Woo
- Jess LaFrankie
- Alex Pott
- Mark Fitzgerald
- Albert Comper
- Scott Newett
- Julie Belic
The ranking is intended as a practical comparison rather than an official industry ranking. Different photographers are suited to different projects, so the photographer at number one may not necessarily be the best choice for every brand.
1. Peter Coulson
Peter Coulson is one of the most recognisable names to consider when looking for a Fashion Photographer Melbourne brands can work with. His career has included fashion, beauty, commercial and editorial photography, and his work has been published internationally.
Coulson has a distinctive visual style. His photography often places strong emphasis on lighting, expression, atmosphere, and personality. Rather than making every image look perfectly polished in the same way, he tends to create photographs with a strong mood and character.
His official biography lists major photography awards, including Australian Fashion Photographer of the Year and Australian Commercial Photographer of the Year. His website also continues to publish fashion work, with current fashion projects appearing in 2025 and 2026.
For brands looking for something more expressive than straightforward catalogue photography, Coulson is particularly interesting. His experience also makes him worth considering for campaigns where the photography itself needs to become part of the brand identity.
Pros
- Extensive fashion and commercial photography experience
- Strong and recognisable visual style
- International editorial experience
- Award-winning photography background
- Particularly suitable for distinctive fashion and beauty imagery
Cons
- His highly personal style may not suit brands wanting simple catalogue imagery
- May be better suited to creative campaigns than basic high-volume ecommerce work
2. Tracey Lee Hayes
Tracey Lee Hayes is a Melbourne-based fashion and advertising photographer with experience across commercial and editorial photography. Her portfolio makes her a strong option for brands looking for polished fashion imagery with a vibrant and contemporary feel.
Her professional background includes photography studies at RMIT University and experience assisting established Australian photographers. She also worked at Melbourne’s Daylight Studios before developing her own fashion photography career.
Tracey’s current website identifies her as a fashion and advertising photographer based in Melbourne and lists clients including Myer, Trenery, Nobody Denim, Bonds, Target, and Sportsgirl. Her editorial work has also appeared in international fashion publications.
That combination of fashion and advertising experience is valuable when comparing a Fashion Photographer Melbourne option for a commercial campaign. She understands that a fashion image has to look good while also supporting the brand and its audience.
Pros
- Melbourne-based fashion and advertising specialist
- Experience with major Australian brands
- Strong editorial background
- Experience across commercial and fashion photography
- Vibrant, detail-focused visual approach
Cons
- Her fashion and advertising focus may be more than a small business needs for basic product imagery
- Brands looking for an extremely minimalist style should compare portfolios carefully
3. Vlad Savin
Vlad Savin is a Melbourne-based freelance fashion photographer whose work covers a particularly broad range of fashion photography. His current website describes his specialties as fashion portraiture, editorial, lookbooks, campaigns, advertising, ecommerce, and modelling portfolios.
This variety makes Vlad an interesting option for brands that need more than one type of fashion image. A developing label, for example, might need model portfolio photographs, campaign imagery, lookbook photographs, and ecommerce content over time.
His portfolio also demonstrates experience with fashion publications, designers, agencies, and brands. His listed clientele includes Cotton On, A.Emery, RMIT School of Fashion, Rebecca Koster Jewellery, and other fashion-related clients.
For someone searching specifically for a Fashion Photographer Melbourne professional who can move between editorial and commercial requirements, Vlad is worth putting on the shortlist.
Pros
- Broad fashion photography experience
- Covers editorial, campaign, lookbook and ecommerce work
- Melbourne-based
- Experience with fashion publications and brands
- Suitable for different types of fashion projects
Cons
- The wide range of services means you should review the specific portfolio relevant to your project
- Brands seeking a very specialised high-volume ecommerce photographer may want to compare alternatives
4. Karen Woo
Karen Woo brings an interesting combination of fashion photography, filmmaking, and commercial storytelling. She describes herself as a fashion photographer and filmmaker based in Melbourne and has worked on fashion campaigns, editorial projects, and fashion films.
Her background is also different from many traditional photographers. Before moving fully into photography, Karen worked in IT and business consulting. She later transitioned into photography and developed a career involving fashion, advertising, and visual storytelling. Her current website describes work connected with brands and publications including Vogue Australia, Hermès, Ted Baker, and Puma.
Her recent work is particularly useful when judging whether a photographer is still active. Her portfolio includes a Munsingwear FW25 campaign published in September 2025, alongside other fashion campaigns and editorial work.
For brands interested in photography combined with moving image, Karen offers an advantage that a purely still-image photographer may not provide.
Pros
- Fashion photographer and filmmaker
- Strong commercial storytelling approach
- Experience with major fashion and lifestyle brands
- Current campaign work
- Useful option for brands needing photography and video
Cons
- Her cinematic approach may not be necessary for straightforward ecommerce photography
- Brands looking only for still photography should compare packages and deliverables
5. Jess LaFrankie
Jess LaFrankie is a commercial and fashion photographer working between Melbourne and Brisbane. Her current website describes more than a decade of experience and an international client base, with work appearing in more than 40 international magazines.
Her client list includes names such as Gucci, Tiffany & Co., Kate Spade, Michael Kors, Tissot, and Piaget. That gives potential clients a useful indication of the level of commercial and fashion work she has handled.
Jess also works from Green Street Studios in Windsor, Melbourne, which gives her a clear local connection for brands planning Melbourne-based shoots.
If you are comparing a Fashion Photographer Melbourne option for a premium campaign, her combination of fashion and advertising experience makes her a photographer worth investigating.
Pros
- Commercial and fashion specialisation
- Melbourne studio connection
- International editorial exposure
- Experience with premium brands
- Strong advertising background
Cons
- Premium commercial experience may not be necessary for smaller projects
- Brands should confirm availability and production requirements before booking
6. Alex Pott
Alex Pott is a Melbourne-based advertising photographer and videographer specialising in fashion, beauty, and motion. His current website positions him specifically around fashion photography and video production.
That combination is useful for brands that increasingly need content for multiple channels. A fashion campaign today may require still images for a website and catalogue, vertical content for social media, and short-form video for advertising.
Alex’s portfolio also includes fashion shoots and lookbook work, showing that his fashion experience is not limited to traditional advertising. His website has documented fashion and lookbook projects as part of his photography work.
For brands that want photography and motion to work together, Alex can be an appealing choice.
Pros
- Melbourne-based
- Fashion, beauty and advertising experience
- Photography and videography capability
- Useful for multi-format campaigns
- Suitable for fashion and commercial content
Cons
- Brands needing only straightforward still photography may not require video expertise
- Portfolio style should be compared carefully against the desired campaign direction
7. Mark Fitzgerald
Mark Fitzgerald is particularly relevant for businesses searching for a Fashion Photographer Melbourne professional with a strong commercial focus. His current website specifically offers fashion campaigns, lookbooks, catalogues, ecommerce photography, studio shoots, and location photography.
His fashion portfolio covers a wide variety of work, including activewear, swimwear, jewellery, footwear, womenswear, menswear, street fashion, lifestyle campaigns, and ecommerce photography.
This breadth is useful for brands that need practical commercial photography rather than purely editorial images. He also describes experience with both studio and location shoots and offers professional retouching as part of the overall workflow.
For ecommerce brands in particular, consistency matters. Product images need to maintain similar lighting, framing, colour, and quality across an entire collection. Mark’s portfolio demonstrates experience with this type of work.
Pros
- Strong commercial fashion focus
- Campaign, lookbook and ecommerce experience
- Studio and location options
- Wide range of fashion categories
- Melbourne-based
- Professional retouching available
Cons
- Brands seeking an extremely experimental editorial style may prefer a more specialised photographer
- High-volume projects should be discussed in detail before booking
8. Albert Comper
Albert Comper is another strong Melbourne option, particularly for brands looking for fashion photography alongside broader commercial content. His Fitzroy studio is located at Gore Street, Melbourne, and his current website features fashion, portraits, still life, lifestyle, ecommerce, video, and conceptual work.
His fashion portfolio includes campaign, lookbook, creative lighting, studio, cycling apparel, luxury, and commercial work. This gives his photography a flexible quality that can work across fashion campaigns and branded content.
The combination of fashion, ecommerce, still life, and video can also be useful for brands that want to keep much of their visual production with one creative provider.
If your project involves both fashion photography and product-focused content, Albert is worth comparing with the other photographers on this list.
Pros
- Melbourne studio in Fitzroy
- Fashion and commercial experience
- Ecommerce photography available
- Video and content production capability
- Broad creative portfolio
Cons
- Broad commercial portfolio means you should examine the fashion work specifically
- May be less suitable if you want a photographer focused almost exclusively on editorial fashion
9. Scott Newett
Scott Newett brings a different perspective to the list. He is primarily known for advertising photography and a highly controlled visual style. His work focuses strongly on lighting, products, people, and visual storytelling. His current website remains active and features advertising, personal work, still life, and beverage photography.
Scott’s approach can be especially interesting for fashion-related advertising where the photograph needs to communicate an idea rather than simply document clothing.
His advertising background also means that brands considering him should think about the creative concept behind the campaign. His strength is particularly relevant when photography needs to feel constructed, polished, and visually distinctive.
Pros
- Extensive advertising photography experience
- Strong lighting and visual-concept skills
- Distinctive photographic style
- Suitable for creative commercial campaigns
- Established Melbourne connection
Cons
- His specialty is broader advertising rather than fashion alone
- May not be the first choice for routine ecommerce catalogue photography
10. Julie Belic
Julie Belic is a Melbourne-based photographer whose background combines fashion design and photography. Her current website says she has developed her visual language through more than 15 years in fashion design and photography.
That design background is valuable because fashion photography is not only about operating a camera. Understanding garments, materials, silhouettes, styling, composition, and fashion culture can influence the way a collection is photographed.
Julie offers creative direction, photography, and styling services. Her photography services include campaigns, lookbooks, ecommerce photography, and content, while her styling services include fashion styling, set design, and sourcing.
For emerging labels or fashion-forward brands that want help shaping the visual concept as well as producing the photographs, this combination could be particularly useful.
Pros
- Melbourne-based
- Strong fashion design background
- Photography and creative direction
- Campaign, lookbook and ecommerce experience
- Styling and set-design capabilities
Cons
- Her fashion-forward creative style may not suit brands looking for purely conventional catalogue images
- Brands should discuss the intended visual direction before booking
How to Choose the Right Fashion Photographer in Melbourne
Choosing a Fashion Photographer Melbourne brands can rely on should start with the type of images you actually need. A photographer who is excellent at editorial fashion may not be the right choice for a 500-product ecommerce shoot. Likewise, an ecommerce specialist may not provide the artistic direction required for a major advertising campaign.
Start by defining the purpose of the photography. Are you launching a new collection? Building a lookbook? Updating an online store? Creating social media content? Preparing advertising assets? Or producing a major seasonal campaign?
Once you know the purpose, compare portfolios based on that requirement. Look for complete projects rather than one or two impressive photographs. Consistency across a campaign tells you much more about a photographer’s commercial ability.
It is also worth asking about production. Find out whether the photographer works with stylists, makeup artists, models, assistants, studios, and creative directors, or whether you need to organise those elements yourself.
Post-production should also be part of the conversation. Fashion photography often requires colour correction, skin retouching, garment cleanup, background adjustments, shadow work, compositing, and careful preparation for different platforms.
Why Image Editing Matters After the Shoot
Even an excellent fashion shoot can benefit from professional post-production. The camera captures the starting point, but editing helps turn those photographs into finished commercial assets.
At Graphics Revive, we focus on the image-editing side of that process. We work with photographs that need professional retouching, cleanup, colour correction, background work, compositing, and other post-production improvements.
For fashion brands, this can be particularly useful when a photographer delivers a large collection of images that need to look consistent across a website, campaign, catalogue, or social media campaign.
We understand that editing should not make fashion photography look artificial. Good retouching should support the original photograph rather than destroy its character. Skin should remain realistic, fabric should retain its texture, colours should stay accurate, and shadows should continue to look natural.
This becomes even more important when a brand has hundreds of product or model images. Consistent post-production helps the entire collection feel like one professionally produced campaign.
What Should You Ask Before Hiring a Photographer?
Before committing to a Fashion Photographer Melbourne service, ask for a portfolio that resembles your project. If you are producing a fashion ecommerce collection, ask to see ecommerce work. If you are launching a luxury campaign, look at campaign work. If you need editorial photography, review editorial examples.
Ask about usage rights as well. Commercial photography can be used across websites, social media, advertising, print, packaging, and other channels, so it is important to understand what your agreement covers.
You should also discuss turnaround time, the number of final images, retouching, location or studio costs, model arrangements, styling, and any additional production expenses.
A good photographer should be comfortable discussing these details before the shoot. Clear communication at the beginning can prevent surprises later.
Final Thoughts
Melbourne has a strong fashion photography scene, but there is no single photographer who is perfect for every project. Peter Coulson may appeal to brands looking for a distinctive and established creative voice, while Tracey Lee Hayes and Vlad Savin offer strong fashion and commercial experience. Karen Woo is interesting for brands that want photography and film, while Jess LaFrankie brings substantial commercial and international fashion experience.
Alex Pott is another option for photography and motion, while Mark Fitzgerald is particularly strong for campaigns, lookbooks and ecommerce. Albert Comper offers a broad commercial production capability, Scott Newett brings an advertising-led creative approach, and Julie Belic combines fashion design knowledge with photography and styling.
The best Fashion Photographer Melbourne choice ultimately depends on your brand, budget, visual direction, production requirements, and the type of images you need.
And remember that the work does not necessarily finish when the camera stops. Professional image editing can have a major impact on the final presentation of a fashion campaign. Whether you need subtle retouching, colour correction, background cleanup, compositing, or consistent editing across a large collection, Graphics Revive can help turn the photographs from your shoot into polished, ready-to-use brand assets.
